If you’re not one with the current zeitgeist, Lil Nas X essentially is the moment. Sure, there’s plenty of other cultural hotspots but what’s specifically impressive about Lil Nas X is his staying power. “Old Town Road” had all the makings of a one-hit-wonder: children loved it, the radio wouldn’t stop playing it, and it was catchy in a way that few things are (it also spent 19 weeks on the Billboard Hot 100, an all-time record). Since then, Lil Nas X has come out as gay, had a second song at the top of the charts (“Call Me By Your Name”), and has turned more than a few heads with the lead up to the release of his debut album.
If you’re a marketer wondering why you should care, allow me to do the work for you: he’s really really good at marketing. Here are a few ways you can learn a thing or two from a digital marketing phenom before his album drops tonight:
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